Create your first DOOH booking

This quick guide helps you set up all basic DOOH functions that you need to create your first booking.

Prerequisites

Before you start, ensure that you meet the following requirements:

You know how to create and manage program schemes, playlists, and spots in IXM One.
You’ve installed your player and set it up for using DOOH. You’ve connected the player to IXM One.

Step-by-step

Perform the following steps to get started with DOOH and your first booking:

Create a program scheme

To play DOOH spots, you must first create a program scheme in IXM One:

Go to Channels > Program scheme.
In the Program scheme pane, click + to create a program scheme.
In the Create program scheme window, enter a name for the program scheme.
Select Event playlists.
Specify all other settings as needed.
Click Save to save your changes.

Create a DOOH playlist

Next, create the playlist for your DOOH spots. Note that you can only have one DOOH playlist.

Perform the following steps:

Go to Channels > Programm scheme.
In the Available playlists pane, click New.
In the Create playlist window, enter a name for your playlist.
As Playlist logic, select DOOH.
Specify all other settings as needed.
Click Save to save your changes.

Create a filler playlist

Usually, the DOOH playlist will not take up the entire playlist playback time, so you need a standard playlist that plays standard spots in-between as fillers:

Go to Channels > Program scheme.
In the Available playlists pane, click New.
In the Create playlist window, enter a name for your filler playlist.
As Playlist logic, select Default.
Specify all other settings as needed.
Click Save to save your changes.

Assign playlists to the program scheme

You must assign the DOOH and the standard filler playlist to your program scheme:

Go to Channels > Program scheme.
Select your DOOH program scheme.
Drag and drop your DOOH playlist from the Available playlists pane to the Event playlists pane.
Drag and drop your standard filler playlist from the Available playlists pane to the Standard playlists pane.

Configure the standard filler playlist

You must configure the standard filler playlist to ensure that DOOH spots have higher priority than standard spots:

In the Standard playlists pane, double-click the filler playlist.
In the Edit playlist properties window, switch to Extras.
Select Prioritize programmatic advertisements.
Click Save to save your changes.

Assign spots to your standard filler playlist

You don't have to add spots to the DOOH playlist. This happens automatically, when you add spots to booking items. However, you must fill your filler playlist with standard content.

Perform the following steps:

Go to Content > Playlist.
In the General playlists pane, select your filler playlist.
Drag and drop your filler spots from the Selectable spots pane to the Content of playlist pane.

Create a DOOH product

In this tutorial, you'll create a digital DOOH product. Creating an analog product is slightly different.

Go to Administration > DOOH > DOOH products.
To create a new product, click New.
In the Create new product window, specify the following properties and save your changes:

General

Short name	Specify an abbreviated name for the product. You can't see this field if your system is set to automatically generate product short names from the product group short name.
Name	Specify the name of the product.
Description	Enter a description of the product. You can use this description in offers and order confirmations.
Evaluation parameter	Select an evaluation parameter from the dropdown menu.
Product group	Select a product group from the dropdown menu. Note that different product groups are available for analog and digital products.
Subgroup	Select a subgroup of the product group from the dropdown menu.
State	Select Active or Inactive. You can't assign inactive products to product groups.
Format	Enter a description of the format like, for example, "Full HD - landscape". This information can be useful in business proposals or orders.
Product information	Upload additional product information in the file format MP3, PDF, JPG, JPEG, PNG, or MP4. You can later include these files in an business proposal to the client.
Permissions	Drag and drop user groups that are allowed to sell this product from the right to the left pane.

Ad spaces

Locations/Categories

Specify locations and categories in the following way:

Click Add location to add one or more locations where you want to run the bookings.
Click Add category to refine the ad spaces using categories.

Negated locations / Categories

Specify negated locations and categories in the following way:

Click Add negated location to specify locations where you don't want the booking to run.
Click Add negated category to refine the ad spaces using categories.

Values can be modified in the booking

Select to allow users to edit the ad space settings in the booking.

For example, they could add more locations and categories.

Times

Weekdays	Select on which days of the week you want the ad to run.
Weekdays can be modified in the booking	Select to allow users to modify weekdays in the booking.
Valid day / time	Specify the time when the add runs. Click Add to add up to two more time ranges. This can be useful, for example, for higher priced products that you want to show during peak hours. Note that you should use HH:59 for the To time instead of HH:00. Otherwise, the system allocates the whole hour from HH:00 to HH:59. The default time is from 00:00 to 23:59. This option is only available for digital ads.
Time can be modified in the booking	Select to allow users to modify the time range in the booking.

Content distribution

Select one of the following content distribution methods:

Frequency: specify the repetition rate of an ad, for example every 120 seconds. This means that the ad will be shown every two minutes on the selected screens during the specified time.
Playbacks: specify the number of target playbacks. The system automatically calculates the repetition rate for each screen. For example, if you have a network of five players and you want them to show your ad 100 times a day for 30 days, you should book 15000 playbacks.
Live tags: tell the player when to display content based on current data (like weather data) and specify a maximum number of target playbacks. For example, if you book 15000 playbacks for a month on your network of five players, each player will be asked to play the target ad a maximum of 15000 times on the first day of the booking.
Share of Voice: specify how many percent of the advertisement time the ad receives. This is the simplest strategy regarding price calculation. For example, ten percent means that the ad is displayed ten percent of the time reserved for ads on specific screens.

Values can be modified in the booking

Select to allow users to edit content distribution settings in the booking.

Click Possible values to predefine a set of values that users can select from when they change the settings in the booking.
This option must be turned on to set a budget.

Priority

Select a priority:

Low: use for ads that only run if ad slots are available, like budget ads that are sold at a lower price.
Medium: use for standard ads.
High: use for ads that run with a guaranteed frequency.

Price

Which of the following fields you see depends on the content distribution method.

Price	Specify the price in the predefined currency.
Price unit	Select one of the following options: screen: price per single screen of the selected location. flat: price for all screens of the selected location.
Price per	Select one of the following options: day: price per single screen per day, or flat for all screens per day. started week: price per single screen per started week, or flat for all screens per started week. started month: price per single screen per started month, or flat for all screens per started month. year: price per screen per year, or flat for all screens per year.
Price for spot length	Specify the spot length in seconds.
Minimum booking days	Specify the minimum duration for a booking of this product in days.
Minimum booking duration	Select to allow a shorter booking period than the minimum booking days which creates an extra surcharge for undercutting.
Surcharge for undercutting in %	Specify the extra surcharge in percent in case undercutting is allowed.

Create a DOOH client

To sell ad spaces to your customers, you must create DOOH clients.

Perform the following steps:

Go to Administration > DOOH > DOOH clients.
In the DOOH clients pane, click New.

In the Create new client window, specify the following properties:

Company

Enter the company.

DOOH user group

Select a user group from the dropdown menu.

If the user who creates the client belongs to only one DOOH user group, that group is automatically added and no selection is possible.

Type

Select the client type:

Agency
Direct client

Specify all other client details as needed.
Click Save to save your changes.

Create a DOOH booking

Once you've created clients, you can create bookings for them:

Go to DOOH > Booking.
In the Clients pane, select the client that you want to create a booking for.
At the bottom of the Bookings pane, click New.
In the Create new booking window, select the Client from the dropdown menu.
Specify all other booking details as needed.
To add a booking item, click one of the following options:
- New (single): create one booking item with a start and end date.
- New (multi): create multiple booking items with multiple dates and times.
In the Create booking item dialog, select your DOOH Product from the dropdown list.
Under Spot, add a spot to your booking item. You can select an available spot, upload a spot, or create a new one.
Specify all other booking item details as needed.
Switch to the Time tab and specify weekdays and times for the booking item.
Specify all other booking item details as needed.
Click Save to save your booking item.
Create more booking items if needed. You can also copy an existing booking item to speed up the process.
Once you've created your booking items, click Save and Close.

✅ Done!

You've successfully created your first DOOH booking. Use your new skills to create more bookings or continue reading to learn more about DOOH.