Create a digital DOOH product

Short name

Specify an abbreviated name for the product.

You can't see this field if your system is set to automatically generate product short names from the product group short name.

Name

Specify the name of the product.

Description

Enter a description of the product.

You can use this description in offers and order confirmations.

Evaluation parameter

Select an evaluation parameter from the dropdown menu.

Product group

Select a product group from the dropdown menu.

Note that different product groups are available for analog and digital products.

Subgroup

Select a subgroup of the product group from the dropdown menu.

State

Select Active or Inactive.

You can't assign inactive products to product groups.

Format

Enter a description of the format, such as "Full HD - landscape".

This information can be useful in business proposals or orders.

Product information

Upload additional product information in the file format MP3, PDF, JPG, JPEG, PNG, or MP4.

You can later include these files in an business proposal to the client.

Permissions

Drag and drop user groups that are allowed to sell this product from the right to the left pane.

Locations/Categories

Specify locations and categories in the following way:

• Click Add location to add one or more locations where you want to run the bookings.

• Click Add category to refine the ad spaces using categories.

Negated locations / Categories

Specify negated locations and categories in the following way:

• Click Add negated location to specify locations where you don't want the booking to run.

• Click Add negated category to refine the ad spaces using categories.

Values can be modified in the booking

Select to allow users to edit the ad space settings in the booking.

For example, they could add more locations and categories.

Weekdays

Select on which days of the week you want the ad to run.

Weekdays can be modified in the booking

Select to allow users to modify weekdays in the booking.

Valid day / time

Specify the time when the add runs. The default time is from 00:00 to 23:59.

Click Add to add up to two more time ranges. This can be useful, for example, for higher priced products that you want to show during peak hours.

Note that you should use HH:59 for the To time instead of HH:00. Otherwise, the system allocates the whole hour from HH:00 to HH:59.

This option is only available for digital ads.

Time can be modified in the booking

Select to allow users to modify the time range in the booking.

Content distribution

Select one of the following content distribution methods:

• Frequency: specify the repetition rate of an ad, for example every 120 seconds. This means that the ad will be shown every two minutes on the selected screens during the specified time.

• Playbacks: specify the number of target playbacks. The system automatically calculates the repetition rate for each screen. For example, if you have a network of five players and you want them to show your ad 100 times a day for 30 days, you should book 15000 playbacks.

• Live tags: tell the player when to display content based on current data (like weather data) and specify a maximum number of target playbacks. For example, if you book 15000 playbacks for a month on your network of five players, each player will be asked to play the target ad a maximum of 15000 times on the first day of the booking.

• Share of Voice: specify how many percent of the advertisement time the ad receives. This is the simplest strategy regarding price calculation. For example, ten percent means that the ad is displayed ten percent of the time reserved for ads on specific screens.

Values can be modified in the booking

Select to allow users to edit content distribution settings in the booking.

• Click Possible values to predefine a set of values that users can select from when they change the settings in the booking.

Note that this option must be turned on to set a budget.

Priority

Select a priority:

• Low: use for ads that only run if ad slots are available, like budget ads that are sold at a lower price.

• Medium: use for standard ads.

• High: use for ads that run with a guaranteed frequency.

Price

Specify the price in the predefined currency.

Price unit

Select one of the following options:

• screen: price per single screen of the selected location.

• flat: price for all screens of the selected location.

Price per

Select one of the following options:

• day: price per single screen per day, or flat for all screens per day.

• started week: price per single screen per started week, or flat for all screens per started week.

• started month: price per single screen per started month, or flat for all screens per started month.

• year: price per screen per year, or flat for all screens per year.

Price for spot length

Specify the spot length in seconds.

Minimum booking days

Specify the minimum duration for a booking of this product in days.

Minimum booking duration

Select to allow a shorter booking period than the minimum booking days which creates an extra surcharge for undercutting.

Surcharge for undercutting in %

Specify the extra surcharge in percent in case undercutting is allowed.