⚙️ For DOOH administrators
Use categories to enable targeted DOOH bookings.
Assign different categories to locations or screens and use them to select a subset of a network for specific bookings.
A category can specify a type of location like "pharmacies" or "gas stations", or a target group like "female".
DOOH categories work with both analog and digital products.
You can select categories when you specify a DOOH product’s ad spaces and to narrow down a booking’s locations.
How to use DOOH categories
Which DOOH categories you create, depends on the individual setup and requirements of each DOOH client and booking.
Take a look at the following examples to get an idea.
Example: Locations and screens
You can use categories to specify digital and analog ad spaces. For example:
All screens in Terminal 1 that are near restaurants.
All screens in Geneva except in gas stations.
All pharmacies in Berlin.
Example: Analog and digital categories
In this example, you've created categories for analog and digital ad spaces based on the display type.
You have, for example, an analog category for a common poster ad. In the digital categories, you have different screen formats like landscape or portrait.
