⚙️ For DOOH administrators
As an administrator, you must create ad spaces for DOOH in the location tree.
These ad spaces can be digital or analog. However, you need to set up digital and analog ad spaces differently since an analog space doesn't require a player.
How to set up ad spaces
Note the following information before you start:
Location: Select the right location tree structure for your ad spaces. Later, you'll assign locations to DOOH products and bookings to specify in which part of the network booked media will be displayed.
Categories: In a booking, you don't select a specific player or screen. Instead, you assign DOOH categories to select a group of screens with specific attributes, such as "near restaurants".
Analog vs digital: We recommended distinguishing between groups of analog and digital ad spaces.
Set up ad spaces
To set up ad spaces, perform the following steps:
In IXM One, go to Channels > Location.
In the Location pane, select a location.
Continue in one of the following ways:
To add a digital player, skip this step and continue with the next step.
To add an analog player, double-click on your location, select the DOOH tab, and specify the Number of contacts. That is the average number of daily viewers, for example, in a store. Save your changes.
In the Managing players pane, click New and select one of the following options:
New signage player
This option allows you to create a digital ad space or signage screen. You can connect one digital signage screen to one or two physical screens. If you have two screens, you can assign categories separately for each screen.
To add a digital player, perform the following steps:
In the Edit Signage player dialog, specify the name of the player.
Optionally, add additional player information.
Click Save to save your changes.
You can later assign the player to a DOOH product and set the share of advertisements for it.
New analog player
This option allows you to create an analog ad space. We recommended that you set up a location for each selectable analog ad space and book them as a group. To add an analog player, perform the following steps:
In the Edit analog player dialog, specify the name of the player.
Specify the Number of Ad-Spaces. The number of analog spaces is only relevant if the pricing of a product is based on it. Otherwise, you can set the number of analog screens to 1.
Select is installed, if the player has been installed locally.
Optionally, add additional player information.
Click Save to save your changes.
You can later assign the player to a DOOH product.
Example: Location with digital and analog ad spaces
In this example, you've created a location called Stadtplatz 5 in the city of Vienna. This location contains the following sub-locations and ad spaces:
Digital Screens: A sub-location with two digital ad spaces or screens, assigned as signage players Corner and Main.
Poster: A sub-location with one ad space which is an outdoor poster, assigned as analog player Poster.
