⚙️ For DOOH administrators
Our supply-side platform (SSP) module supports programmatic advertisement platforms which allows you to play spots provided by a third party.
To use content from an SSP, you must set up a connection to the SSP provider and create a playlist, spot group, and category for the SSP content that the system downloads from the SSP.
Prerequisites
Ensure that you meet the following prerequisites before setting up the SSP provider:
You know the SSP provider URL and type.
You've created a designated user for SSP in IXM One with sufficient user rights.
You've created a spot group to which the system can assign SSP spots after downloading them from the SSP.
You’ve created a playlist for SSP spots.
You've created a category for SSP assignment.
Set up the SSP provider
To do so, perform the following steps:
In IXM One, go to Administration > SSP.
To set up a new SSP provider, click New.
In the Create new SSP provider window, enter the following general data:
Provider name
Enter a name for the SSP provider.
State
Select one of the following states:
Active
Deactivated
SSP user
Select a user from the dropdown menu.
The SSP user must have permissions for the SSP playlist, spot group, and category.
Playlist
Select a playlist for SSP spots.
Spot group
Select a spot group for SSP spots.
Category
Select a category for SSP spots.
Switch to the SSP Information tab.
Enter the following data:
Type
Select the SSP type from the dropdown menu.
SSP URL
Enter the URL of your SSP provider.
SSP live tag URL
Optionally, specify the URL template of the SSP provider to allow passing live tag data.
For example, if you’ve set the live tags ac1:1 and a0:5 on the player and want to send them to the SSP provider, you can use the following URL:
https://prod.ssp1.eu/ssp1/?key=c762&seg=ac1%3A1%3Ba0%3A5&playerid=123https://prod.ssp1.eu/ssp1/is the URL of the SSP provider.key: identifies the customer at the SSP server.
seg: stores the live tag data.
playerid: specifies the player’s Box-ID.
Live tag separator
Specify a separator for concatenated live tags values.
By default, its a semicolon (;).
Media separator
Optionally, specify a media value separator.
For example, use a semicolon (;).
Click Save to save your SSP provider.