Quick guide: Create a booking

This quick guide helps you set up all basic DOOH functions that you need to create your first booking.

Check prerequisites

Before you start, ensure that you meet the following requirements:

• You know how to create and manage program schemes, playlists, and spots in the IXM Platform.
• You’ve installed your player and set it up for using DOOH.
• You’ve connected the player to the IXM Platform.

Quick guide

Perform the following steps to get started with DOOH and your first booking:

1. Create a program scheme

2. Create a DOOH playlist

3. Create a filler playlist

4. Assign playlists to the program scheme

5. Configure the standard filler playlist

6. Assign spots to your standard filler playlist

7. Create a DOOH product

8. Create a DOOH client

9. Create a DOOH booking

1. Create a program scheme

To play DOOH spots, you must first create a program scheme in the IXM Platform.

Perform the following steps:

1. Go to Channels > Program scheme.
2. In the Program scheme pane, click + to create a program scheme.

1. In the Create program scheme window, enter a name for the program scheme.
2. Select Event playlists.

1. Specify all other settings as needed.
2. Click Save to save your changes.

2. Create a DOOH playlist

Next, create the playlist for your DOOH spots. Note that you can only have one DOOH playlist.

Perform the following steps:

1. Go to Channels > Programm scheme.
2. In the Available playlists pane, click New.

1. In the Create playlist window, enter a name for your playlist.
2. As Playlist logic, select DOOH.
3. Specify all other settings as needed.  
4. Click Save to save your changes.

3. Create a filler playlist

Usually, the DOOH playlist will not take up the entire playlist playback time, so you need a standard playlist that plays standard spots in-between as fillers.

Perform the following steps:

1. Go to Channels > Program scheme.
2. In the Available playlists pane, click New.
3. In the Create playlist window, enter a name for your filler playlist.
4. As Playlist logic, select Default.
5. Specify all other settings as needed.
6. Click Save to save your changes.

4. Assign playlists to the program scheme

You must assign the DOOH and the standard filler playlist to your program scheme.

Perform the following steps:

1. Go to Channels > Program scheme.
2. Select your DOOH program scheme.
3. Drag and drop your DOOH playlist from the Available playlists pane to the Event playlists pane.
4. Drag and drop your standard filler playlist from the Available playlists pane to the Standard playlists pane.

5. Configure the standard filler playlist

You must configure the standard filler playlist to ensure that DOOH spots have higher priority than standard spots.

Perform the following steps:

1. In the Standard playlists pane, double-click the filler playlist.
2. In the Edit playlist properties window, switch to Extras.
3. Select Prioritize programmatic advertisements.

1. Click Save to save your changes.

6. Assign spots to your standard filler playlist

You don't have to add spots to the DOOH playlist. This happens automatically, when you add spots to booking items. However, you must fill your filler playlist with standard content.

Perform the following steps:

1. Go to Content > Playlist.
2. In the General playlists pane, select your filler playlist.
3. Drag and drop your filler spots from the Selectable spots pane to the Content of playlist pane.

7. Create a DOOH product

In this tutorial, you'll create a digital DOOH product. Creating an analog product is slightly different.

Perform the following steps:

1. In the IXM Platform, go to Administration > DOOH > DOOH products.
2. To create a new product, click New.
3. In the Create new product window, specify the following general properties:

1. Specify all other product properties as needed.
2. Switch to the Ad-Spaces tab and specify the following properties:

1. Specify all other ad-space properties as needed.
2. Switch to the Times tab and specify the following property:

1. Specify all other time properties as needed.
2. Switch to the Content distribution tab and specify the following properties:

1.  Specify all other content distribution properties as needed.
2.  Switch to the Price tab and specify the following properties. Note that the price properties depend on the content distribution method:

• Price for Frequency

• Price for Live tags

• Price for Playbacks

• Price for Share of voice

1.  Specify all other price properties as needed.
2.  Click Save to save your changes.

8. Create a DOOH client

To sell ad spaces to your customers, you must create DOOH clients.

Perform the following steps:

1. Go to Administration > DOOH > DOOH clients.
2. In the DOOH clients pane, click New.
3. In the Create new client window, specify the following properties:

1. Specify all other client details as needed.
2. Click Save to save your changes.

9. Create a DOOH booking

Once you've created clients, you can create bookings for them.

Perform the following steps:

1. Go to DOOH > Booking.
2. In the Clients pane, select the client that you want to create a booking for.
3. At the bottom of the Bookings pane, click New.
4. In the Create new booking window, select the Client from the dropdown menu.

1. Specify all other booking details as needed.
2. To add a booking item, click one of the following options:
   • New (single): create one booking item with a start and end date.
   • New (multi): create multiple booking items with multiple dates and times.
3. In the Create booking item dialog, select your DOOH Product from the dropdown list.
4. Under Spot, add a spot to your booking item. You can select an available spot, upload a spot, or create a new one.

1. Specify all other booking item details as needed.
2.  Switch to the Time tab and specify the start and end of the booking item(s).
3.  Specify all other booking item details as needed.
4.  Click Save to save your booking item.
5.  Create more booking items if needed. You can also copy an existing booking item to speed up the process.
6.  Once you've created your booking items, click Save and Close.

Done!

You've successfully created your first DOOH booking. Use your new skills to create more bookings or continue reading to learn more about DOOH.

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