Manage DOOH content

You can create DOOH spots inside or outside of the IXM Platform. However, you must create a DOOH playlist for them. Consider the DOOH playlist as a pool for DOOH spots rather than a normal playlist. You don't have to fill this playlist, the system automatically assigns all spots that you add to booking items to it. To run DOOH content, this DOOH playlist must be assigned to all players that you want to play the ads.

In addition to the DOOH playlist, you must create a program scheme and a standard playlist that contains filler content. That is, standard spots that are displayed in between DOOH spots. Filler content comes in handy when your DOOH bookings don't use up the whole playback time. However, if air time is left on a player and no other DOOH spot needs to be played back, you can also configure the player to play a randomly picked DOOH spot. All types of DOOH spots regardless of playtimes, frequency, or share of voice can be fill-up spots except for those with live tags.

Get started with DOOH content

Learn more about how to use DOOH content in the following chapters:

Manage DOOH as an admin

Use different types of content

Play DOOH content

Deactivate locations

Fill up with advertisements

Fill up with SSP spots

Use spot templates

Manage DOOH as an admin

Once you've set up DOOH, you can create DOOH product groups, DOOH products, and DOOH clients. Additionally, you can assign conflict tags to ensure that certain spots aren't played in a row.

Get started as an admin

To manage DOOH, see the following chapters:

Work with DOOH product groups

Work with DOOH products

Assign conflict tags

Work with clients

Work with DOOH product groups

Your DOOH products are grouped in product groups. Product groups are useful for reports, to quickly filter for products in the chart, and to specify common parameters. As an administrator, you can create, edit, and deactivate product groups.

Create product groups

To create a DOOH product group, perform the following steps:

1. In the IXM Platform, go to Administration > DOOH > DOOH product groups.
2. To create a new product group, click New.
3. In the Create new product group dialog, specify the following properties:

Create a product group

1. Click Save to save your changes.

Edit product groups

To edit a DOOH product group, perform the following steps:

1. Go to Administration > DOOH > DOOH product groups.
2. Double-click on the product group that you want to edit. Alternatively, select the group and click Edit.
3. Make your changes. Note that you can't change the type after creating the group.
4. Click Save to save your changes.

Deactivate product groups

To deactivate a DOOH product group, perform the following steps:

1. Go to Administration > DOOH > DOOH product groups.
2. Select the group and click Deactivate.

If you deactivate a DOOH product group, it's immediately archived and disappears from your product groups list. You can, however, activate it again.

Activate product groups

To activate a deactivated DOOH product group, perform the following steps:

1. Go to Administration > DOOH > DOOH product groups.
2. In the DOOH product groups pane, click Other filter options and select Display archived product groups.

Display archived product groups

1. Select the group that you want to activate.
2. Click Activate.

The product group is not longer archived an appears in your product groups list.

Recommended contents

Work with DOOH products

Assign conflict tags

Work with clients

Work with DOOH products

Products are a key element of the DOOH module. Products are a practical tool to standardize business proposals, specify higher prices for more targeted or specialized products, and to provide a better overview for clients, sales staff, and reporting.

As an administrator, you can create and manage DOOH products in the IXM Platform. This includes both digital and analog products. While digital advertising is typically the focus of our users, you can use many features just as much for analog advertising. You can see your analog and digital products in the same list and manage them in one central place.

Get started with DOOH products

To get started with DOOH products, see the following chapters:

Create a digital product

Create an analog product

Create a digital product

To create a digital DOOH product, perform the following steps:

1. In the IXM Platform, go to Administration > DOOH > DOOH products.
2. To create a new product, click New.
3. In the Create new product window, specify the following general properties:

Specify general properties

1. Switch to the Ad-Spaces tab and specify the following properties:

Specify ad-space properties

1. Switch to the Times tab and specify the following properties:

Specify time properties

1. Switch to the Content distribution tab and specify the following properties:

Specify content distribution properties

1. Switch to the Price tab. Note that the price properties depend on the content distribution method:

• Price for Frequency

• Price for Live tags

• Price for Playbacks

• Price for Share of voice

Specify price properties

1. Click Save to save your changes.

Recommended contents

Create an analog product

Create an analog product

To create an analog DOOH product, perform the following steps:

1. In the IXM Platform, go to Administration > DOOH > DOOH products.
2. To create a new product, click New.
3. In the Create new product window, specify the following properties:

Specify general properties

1. Switch to the Ad-Spaces tab and specify the following properties:

Specify ad-space properties

1. Switch to the Price tab and specify the following properties:

Specify price properties

1. Click Save to save your changes.

Recommended contents

Create a digital product

Assign conflict tags

Use DOOH conflict tags to ensure that booking items that contain certain spots aren't played in a row. This can be useful, for example, to avoid playing spots of business competitors right after each other.

Create conflict tags

To create conflict tags, perform the following steps:

1. Go to Administration > DOOH.
2. Select the DOOH tags tab.
3. Select Conflict Tags.

Select Conflict Tags

1. Click + at the bottom right of the window.
2. In the Create conflict tag group window, enter a name for the conflict tag group.
3. To assign permissions, drag and drop user groups from the right to the left pane and select the following rights:

Create a conflict tag group

1. Click Save to save your changes.
2. Select the new conflict tag group and click +.
3. In the Create conflict tag dialog, enter a name for the conflict tag. You can create one or more conflict tags within a conflict tag group.
4.  Click Save to save your changes.

Assign conflict tags

Once you've created all conflict tags, you can assign them to your DOOH booking items. Perform the following steps:

1. Go to DOOH > Booking.
2. In the Bookings pane, double-click on your booking.
3. In the Booking window, double-click on your booking item.
4. In the Edit booking item window, select the Tags tab.
5. Under Conflict tags, click Add.
6. Drag and drop your conflict tag group or single conflict tag from Available to Assigned.

Assign conflict tags

1. Click Apply.
2. Click Save to save your changes to the booking item.
3. Click Save & Close.

Repeat the same steps for other booking items that contain spots that shouldn't be played right after one another.

Recommended contents

Work with DOOH product groups

Work with DOOH products

Work with clients

Work with clients

Create a DOOH client for each client that you sell ad spaces to. Your DOOH clients can be either agencies or direct clients.

To create clients, perform the following steps:

1. In the IXM Platform, go to Administration > DOOH > DOOH clients.
2. In the DOOH clients pane, click New.
3. In the Create new client dialog, specify the following properties:

Specify general properties

1. Switch to the Contact information tab and specify the following properties:

Specify contact information properties

1. Switch to the Invoice information tab and specify the Invoice address.

Specify invoice information

1. Click Save to save your changes.

Recommended contents

Work with DOOH product groups

Work with DOOH products

Assign conflict tags

Use different types of content

Read this topic to learn more about standard content, DOOH spots, and programmatic advertisements.

Work with standard content

In general, you manage content in the IXM Platform in playlists. You can combine multiple playlists to show, for example, local and global content on a screen. For each spot, you can specify properties that determine where and when the spot is displayed.

Control airtime and fill gaps

You can use your standard content as filler content in DOOH networks. That is, standard spots that are displayed in between DOOH spots. Filler content comes in handy, when your DOOH spots don't use up the whole playbacktime.

With the DOOH module, you can specify the percentage of air time reserved for DOOH and standard content for a whole network, an individual player, or a location. For example, if you reserve 80 percent for DOOH spots, 20 percent of the air time is reserved for standard spots.

Work with DOOH content

You can create DOOH spots inside or outside of the DOOH module in the IXM Platform. However, you must create a DOOH playlist for your DOOH spots. The system automatically assigns spots that you add to your booking items to this DOOH playlist which must be assigned to all players that you want to play the ads.

The DOOH playlist doesn't specify the order in which spots run. Instead, you can specify parameters for DOOH content to calculate how often the spots run. These parameters include:

• Frequency like every 120 seconds
• Live tags like only if the weather is sunny
• Number of playbacks like 20 times per day
• Share of voice like ten percent of the advertising airtime

You can specify the playout in even more detail by combining multiple parameters such as only from 10:00 until 14:00, only on Mondays and Tuesdays, or only on a specific group of screens.

Example: playbacks based on frequency

The frequency parameter specifies the frequency of spot playbacks. In this example, you've set it to every 120 seconds. This means that the player plays the ad every 120 seconds as soon as the currently running filler spot has finished. After the ad has been played, the filler playlist continues.

If filler content is too long or other advertisements lead to a delay of the playback, the system recalculates the frequency. The system can reduce frequency for a specific advertisement as it always considers the correct number of playbacks for each advertisement.

Assign priorities to your ads

If you've sold a lot of advertisement time, conflicts may occur. The system always tries to show every ad at the specified rate. It's possible, however, that the time between playbacks varies.

If you want to play an ad at a specified frequency with a high probability, you can give it a higher priority than other ads. The system plays spots with a higher priority first.

You can work with three priority levels:

• High priority plays spots at a guaranteed frequency.
• Medium priority plays ads at a standard frequency.
• Low priority plays ads if time slots are left. Use this priority for "budget" ads that you sell at a lower price. These ads are only played if enough airtime is available.

Programmatic ads with live tags

The IXM Platform also supports programmatic ads that it plays based on real-time conditions. You can create these conditions via a data source that provides information like weather data or sensor data and   that you assign to the spot. For example, you can specify the following real-time conditions:

• Play the ad only if its sunny and more than 26 degrees Celsius outside, based on data from a weather data provider.
• Play the ad only when at least one female person in the age range of 30 to 40 years is standing in front of the screen, based on data from a camera sensor.
• Play the ad only when a flight to London will depart in the next 90 minutes, based on information from a flight information system.

You can mix programmatic ads and other DOOH spots. If all DOOH spots have the same priority level, the system prioritizes programmatic spots based on real-time conditions.

Recommended contents

Manage DOOH as an admin

Play DOOH content

Deactivate locations

Fill up with advertisements

Fill up with SSP spots

Use spot templates

Play DOOH content

Perform the following steps to play DOOH content:

1. Create a program scheme

2. Create a DOOH playlist

3. Create a standard filler playlist

4. Assign the playlists to a program scheme

5. Configure the filler playlist

6. Assign spots to the standard filler playlist

7. Create DOOH clients and bookings

1. Create a program scheme

To create a program scheme in the IXM Platform, perform the following steps:

1. Go to Channels > Program scheme.
2. In the Program scheme pane, click +.

1. In the Create program scheme window, enter a name for the program scheme.
2. Select Event playlists.

Specify program scheme settings

1. Specify all other program scheme settings as required.
2. Click Save to save your changes.

You can now see the new program scheme in the Program scheme pane. Note that you must assign this program scheme to the screen layout of your player.

2. Create a DOOH playlist

You must create one playlist for your DOOH spots. You don't have to fill this playlist, the system automatically assigns spots that you use in bookings to it.

Perform the following steps:

1. Go to Channels > Programm scheme.
2. In the Available playlists pane, click New.
3. In the Create playlist window, enter a name for your playlist.
4. As Playlist logic, select DOOH.

Select DOOH

1. Specify all other playlist settings as required.
2. Click Save to save your changes.

You can now see the new DOOH playlist in the Available playlists pane.

3. Create a standard filler playlist

Usually, the DOOH playlist will not take up the entire playlist playback time, so the system plays standard spots in-between as fillers. To create a standard playlist with filler spots, perform the following steps:

1. Go to Channels > Program scheme.
2. In the Available playlists pane, click New.
3. In the Create playlist window, enter a name for your playlist.
4. As Playlist logic, select Default.
5. Specify all other playlist settings as required.
6. Click Save to save your changes.

You can now see the new filler playlist in the Available playlists pane.

4. Assign the playlists to a program scheme

You must assign the DOOH and the standard filler playlist to your program scheme. Perform the following steps:

1. Go to Channels > Program scheme.
2. Select your DOOH program scheme.
3. Drag and drop your DOOH playlist from the Available playlists pane to the Event playlists pane.
4. Drag and drop your filler playlist from the Available playlists pane to the Standard playlists pane.

Assigned playlists

5. Configure the filler playlist

You must configure the filler playlist to ensure that DOOH spots have higher priority than standard spots. Perform the following steps:

1. In the Standard playlists pane, double-click the filler playlist.
2. In the Edit playlist properties window, select Extras.
3. Select Prioritize programmatic advertisements.

Select to consider DOOH spots

1. Configure all other playlist properties as required.
2. Click Save to save your changes.

6. Assign spots to the standard filler playlist

Your DOOH playlist is automatically filled with spots that you add to booking items. You must, however, fill your filler playlist with standard content.

To do so, perform the following steps:

1. Go to Content > Playlist.
2. In the General playlists pane, select your filler playlist.
3. Drag and drop your filler spots from the Selectable spots pane to the Content of playlist pane.

The system can now fill gaps between DOOH spots with filler content.

7. Create DOOH clients and bookings

To make use of your DOOH content, create DOOH clients and bookings.

Recommended contents

Manage DOOH as an admin

Use different types of content

Deactivate locations

Fill up with advertisements

Fill up with SSP spots

Use spot templates

Deactivate locations

You can deactivate DOOH for specific locations. This can be useful if a specific location requires repair or renovation work, or if you don't want to use it for DOOH content in general.

You can deactivate a location from a specific date on or for a specific from-to time frame. If you don't specify an end date, DOOH is deactivated for 365 days by default.

Deactivate DOOH

To deactivate DOOH for a location, perform the following steps:

1. In the IXM Platform, go to Channels > Location.
2. In the Location tree, select a location and click or double-click on the location.
3. In the Edit location dialog, switch to the DOOH tab.
4. To deactivate DOOH, select DOOH deactivated.
5. For DOOH deactivated from, select a date from which to deactivate DOOH. This entry is mandatory.
6. Optionally, select DOOH deactivated to and specify a date until which to deactivate DOOH.
7. Click Save to save your changes.

Manage deactivated locations

To ensure smooth playout, we recommend manually removing deactivated locations from your booking.

To check for deactivated locations in your booking, perform the following steps:

1. In the IXM Platform, go to DOOH > Booking.
2. In the Clients pane, select your client.
3. In the Bookings pane, select the booking and click Edit or double-click on the booking.
4. If your booking includes deactivated locations, a message appears in the General tab
5. Click Show... to view the deactivated locations.

To update your locations, perform the following steps:

1. Switch to the Ad-Spaces tab.
2. Under Ad-Spaces, click Modify.
3. In the Player selection window, select the players you want to use for the booking item.
4. Identify the deactivated locations (they’re crossed-out) and deselect them.
5. Click Apply to apply your selection.
6. Click Save to save your changes.

Recommended contents

Manage DOOH as an admin

Use different types of content

Play DOOH content

Fill up with advertisements

Fill up with SSP spots

Use spot templates

Fill up with advertisements

If airtime is left on a player and no other DOOH spot needs to be played back, you can configure the player to play a randomly picked DOOH spot. All types of DOOH spots regardless of playtimes, frequency, or share of voice can be fill-up spots except for those with live tags.

The current DOOH playback frequency decides which spot is played back as fill-up under the following conditions:

• If a DOOH spot is currently played back, it's not valid as a fill-up spot. A DOOH spot must not be played back to back. This applies to all DOOH spots including fill-up spots.
• If a DOOH spot should be played back according to its next target playtime but was played as a fill-up spot as last spot, it’ll not be played back in this iteration but in the next one if that’s the result of the next spot calculation.

Fill up with advertisements

To set the DOOH fill-up, perform the following steps:

1. In the IXM Platform, go to the player configuration or the configuration group:
   • For an individual player, go to Channels > Location. Double-click on your player and select Edit next to Configuration in the Edit player dialog.
   • For a configuration group, go to Administration > Player > Configuration groups and double-click on the configuration group.
2. In the Edit configuration group window, select Display extended modules.
3. Under Modules, select DOOH.
4. Select fill up with advertisements.
5. Click Save to save your changes.
6. Restart the player service or reboot the player for your changes to take effect.

Enable fill-up

Recommended contents

Manage DOOH as an admin

Use different types of content

Play DOOH content

Deactivate locations

Fill up with SSP spots

Use spot templates

Fill up with SSP spots

If there's unused DOOH airtime, the player can randomly play SSP spots to fill the time. This is possible if there are no more DOOH or SSP spots that must be played back and if the SSP provides more SSP spots.

To set the SSP fill-up, perform the following steps:

1. In the IXM Platform, go to the player configuration or the configuration group:
   • For an individual player, go to Channels > Location. Double-click on your player and select Edit next to Configuration in the Edit player dialog.
   • For a configuration group, go to Administration > Player > Configuration groups and double-click on the configuration group.
2. In the Edit configuration group window, select Display extended modules.
3. Under Modules, select DOOH > General.
4. Select or deselect fill up DOOH airtime with SSP spots.
5. Click Save to save your changes.
6. Restart the player service or reboot the player for your changes to take effect.

Select fill up

Recommended contents

Manage DOOH as an admin

Use different types of content

Play DOOH content

Deactivate locations

Fill up with advertisements

Use spot templates

Use spot templates

Grassfish provides spot templates that are particularly useful when you work with DOOH.  

For example, you can use these templates if you want to use multiple media files per booking item and display them randomly, based on live tags and categories, or on a specific day of the week.

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Use Live Tag Media Viewer spot

Use Random Media Viewer spot

Use Weekday Media Viewer spot

Use Daytime Media Viewer spot

Use Live Tag Media Viewer spot

With the Livetag Media Viewer spot, you can add up to 100 media files to one spot and specify different live tags for each of them.

The spot displays all media that match the current live tag or the specified category in sequence. It's particularly useful when you work with DOOH, because you can only add one spot per DOOH booking item. So, instead of adding one spot with only one media file per booking item, you can add one spot that contains multiple media files that match different live tags or categories per booking item.

What are live tags?

Live tags are special tags that affect the spot playout at runtime. They’re activated and deactivated through (local) web services. This process is triggered by an attached external system that calls the player's web services. Such external systems are, for example, sensors, camera images, external dynamic data like weather forecasts, or external events. The player can be configured to display specific spots that have live tags assigned to them which match the current conditions. For example, you can use a sensor and live tags to display specific advertisements if a female person is standing in front of a screen.

As an example, let’s say you have a screen in a shop window in Vienna. You want to adjust the display of content to the current weather in this location, so that spots may pique the interest of passers-by. Your player is connected to a weather forecast system and you’ve created live tags for different types of weather: sunny, rainy, and cloudy. You want the player to always play the right spot for the current conditions:

• If the weather data says that it’s sunny outside, the player displays advertisements for sunglasses. That is, spots with the live tag “sunny”.
• If the weather data says that it’s rainy outside, the player displays advertisements for umbrellas. That is, spots with the live tag “rainy”.
• If the weather data says that it’s cloudy outside, the player displays neutral spots. That is, spots with the live tag “cloudy”.

What are categories?

As of version 1.1.0, you can also use categories instead of live tags. Categories allow you to specify which spots are played. You can assign categories to specific players, playlists, and spots in the IXM Platform. Players with assigned categories only play content that matches their category.

Prerequisites

Before you configure the spot, ensure that you meet the following requirements:

• If you want to use live tags, you must have a UDC importer to access live data set up. Which UDC importer you need, depends on which kind of data you use.
• You have admin rights in the IXM Platform. Users without admin rights can’t create live tags and categories.

Configure the spot

To configure the Live Tag Media Viewer spot, perform the following steps:

1. In the IXM Platform, go to Content > Playlist.
2. In the Spot groups pane, select your spot group.
3. In the Selectable spots pane, hover over the Live Tag Media Viewer spot and select Edit content. Alternatively, double-click on it.
4. Under Spot, specify the Spot duration. Ensure that the spot duration corresponds with other spots that you want to display and the media display duration.
5. Optionally, select Background and choose a background color.
6. In the Elements pane, click on Media elements.
7. Under Media elements, click on the + to add a media element. You can add up to 100 media elements.
8. To add a media file, click on Edit and Add medium.
9. In the Select media file dialog, select a media group.
10.  In the Selectable media pane, perform one of the following actions:
    • Select an available media file and click Select.
    • Click on Upload to upload a new media file to select.
11.  Under Values, click in the text field and specify a live tag or category for this media element. If multiple media have the save value, they’re played one by one.
12.  To add more values, click Add new text.
13.  Repeat steps 3 through 8 to add more media elements and values.
14.  Optionally, use the up and down arrows to change the media element order. Note that the spot displays all media elements that match the current live tag in sequence.
15.  Once you’ve added all media elements and live tags, select Options in the Elements pane.
16.  Under Image display duration, specify how long each media file is displayed in seconds. Note that this only applies to images. Videos are displayed for their duration.
17.  As Type, select Live tag or Category. This corresponds to the values that you added to your media elements.
18.  Optionally, use Mock value to test the playout. For example, if the spot has the values Day1, Day2, and Day3, enter Day1;Day2;Day3. Use a semicolon ; to separate multiple values.
19.  Under Player, click Select to select the player that you want to display the spot.
20.  Once you’ve finished configuring your spot, you can click on the Play icon to see a preview of your spot.
21.  To finish the spot configuration, click Save and Close.

Configure the spot

Use the spot for advertisement

To play the spot, you must create a booking item that contains it. To do so, perform the following steps:

1. In the IXM Platform, go to DOOH > Booking.
2. In the Bookings panel, click on New.
3. In the Create new booking dialog, click on New.
4. In the Edit booking item for product dialog, select your product and specify the booking details as needed.
5. In the Spot section, click Select from spot group.
6. In the Select spot dialog, select your spot and click on Select.
7. Switch to the Tags tab.
8. In the Live Tags section, select the available live tags that you want to use.
9. Configure all other booking settings as needed.
10.  Click Save and Close.

Recommended contents

Use Random Media Viewer spot

Use Weekday Media Viewer spot

Use Daytime Media Viewer spot

Use Random Media Viewer spot

Use the Random Media Viewer spot to randomly display media of your choice. This spot provides a template with which you can create a spot that consists of multiple videos or images. At each view, one of these videos or images is randomly selected and displayed. This makes the spot very useful for specific advertisements.

Configure the spot

To configure the Random Media Viewer spot in the HTML Wizard, perform the following steps:

1. In the IXM Platform, go to Content > Playlist.
2. In the Spot groups pane, select your spot group.
3. In the Selectable spots pane, hover over the Random Media Viewer spot and select Edit content. Alternatively, double-click on it.
4. Configure the spot with the following options:
   • Resolution: select a resolution from the dropdown menu.
   • Spot duration: specify how long the spot should play.
   • Background: select and choose a background color (optional).
   • Player: select a player that should play the spot.
   • Media: edit, delete, or move your media files.
   • Add medium: select to add another media file.
5. Configure the following options (only available from spot version 1.0.2):
   • Sequential playback: select to play videos in the saved order. That means, not randomly.
   • Playback duration for images [sec]: specify how many seconds each image should be displayed.
6. Once you’ve finished creating your spot, click Save and Close.

Configure the spot

Use the spot for advertisement

To create an advertisement with the Random Media Viewer spot, you must create a booking item in the respective DOOH booking. To do so, perform the following steps:

1. In the IXM Platform, go to DOOH > Booking.
2. In the Bookings panel, click on New.
3. In the Edit booking item for product window, specify the booking details.
4. In the Spot section, click on Select from spot group.
5. Select your Random Media Viewer template. This opens the HTML Wizard.
6. In the HTML Wizard, configure the spot further if needed.
7. Once you’ve finished, click Save and Close to close the HTML Wizard.
8. To save the booking item, click Save.

Recommended contents

Use Live Tag Media Viewer spot

Use Weekday Media Viewer spot

Use Daytime Media Viewer spot

Use Weekday Media Viewer spot

With the Weekday Media Viewer spot, you can specify one image or video for each day of the week. That means, you can select seven media files and the system plays them on the day of the week that you assigned them to.

As an example, let’s say you have screens in a hotel that provides conference rooms to companies during the work week. You want to adjust the display of content in the following way:

• Monday through Friday, the player displays a different video each day. Each video informs viewers about the scheduled conferences and events on the current day.
• Saturday through Sunday, the player displays hotel advertisement videos for regular guests.

Configure the spot

To configure the Weekday Media Viewer spot, perform the following steps:

1. In the IXM Platform, go to Content > Playlist.
2. In the Spot groups pane, select your spot group.
3. In the Selectable spots pane, hover over the Weekday Media Viewer spot and select Edit content. Alternatively, double-click on it.
4. Under Spot, select the Resolution from the dropdown menu.
5. Specify the Spot duration. Ensure that the spot duration corresponds with other spots that you want to display and the media display duration.
6. Optionally, select Background and choose a background color.
7. Click on Media.
8. Select a day and click on Add medium.
9. In the Select media file dialog, select a media group.
10.  In the Selectable media pane, perform one of the following actions:
    • Select an available media file and click Select.
    • Click on Upload to upload a new media file to select.
11.  Repeat steps 8 through 10 for every day that you want to add a media file to.
12.  Once you’ve added all media elements and live tags, select Options in the Elements pane.
13.  Under Playback duration for images [sec], specify how long each media file is displayed in seconds. Note that this only applies to images. Videos are displayed for their duration.
14.  Under Player, click Select to select the player that you want to display the spot.
15.  Once you’ve finished configuring your spot, you can click on the Play icon to see a preview of your spot.
16.  To finish the spot configuration, click Save and Close.

Configure the spot

Use the spot for advertisement

To create an advertisement with the Weekday Media Viewer spot, you must create a booking item. To do so, perform the following steps:

1. In the IXM Platform, go to DOOH > Booking.
2. In the Bookings panel, click on New.
3. In the Edit booking item for product window, specify the booking details.
4. In the Spot section, click on Select from spot group.
5. Select your Weekday Media Viewer spot. This opens the HTML Wizard.
6. In the HTML Wizard, configure the spot further if needed.
7. Once you’ve finished, click Save and Close to close the HTML Wizard.
8. To save the booking item, click Save.

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Use Daytime Media Viewer spot

Use Daytime Media Viewer spot

With the Daytime Media Viewer spot, you can display multiple spots at different times of the day. For example, one spot can play until 12:00 PM, the next until 03:00 PM, and so on.

You can configure a maximum of four spots with multiple media elements to play during the day and a fallback media file in case a time of day isn’t covered.

Configure the spot

To configure your spot in the HTML Wizard, perform the following steps:

1. In the IXM Platform, go to Content > Playlist.
2. In the Spot groups pane, select your spot group.
3. In the Selectable spots pane, hover over the Daytime Media Viewer spot and select Edit content. Alternatively, double-click on it.
4. Click on Media elements.
5. Click on the + to add a media element.
6. Next to the new media element, click on Edit.

Edit the media element

1. Click on Add medium.
2. In the Select media file dialog, select a media group.
3. In the Selectable media pane, perform one of the following actions:
   • Select an available media file and click Select.
   • Click on Upload to upload a new media file to select.
4.  Under Play until, specify the time of day until which to display the media. For example, enter 12:00 to play it until noon.
5.  Repeat steps 4 through 10 to create all media elements you need.
6.  In the Elements pane, select Fallback media.
7.  Click on Add medium to add a fallback media file to display if there’s no other media for a time of day.
8.  In the Select media file dialog, select a media group.
9.  In the Selectable media pane, perform one of the following actions:
   • Select an available media file and click Select.
   • Click on Upload to upload a new media file to select.
10.  Click on Options.
11.  Under Playback duration for images [sec], specify how long each image is displayed in seconds. Note that videos are displayed for their duration.
12.  Under Player, click Select to select the player that you want to display the spot.
13.  Optionally, click on Preview to test the playout in the HTML Wizard:
    • Select Enabled to enable the preview.
    • Specify a Mock time to test the playout at this time of day.
14.  To finish the spot configuration, click Save and Close.

Use the spot for advertisement

To create an advertisement with the Daytime Media Viewer spot, you must create a booking item. To do so, perform the following steps:

1. In the IXM Platform, go to DOOH > Booking.
2. In the Bookings panel, click on New.
3. In the Edit booking item for product window, specify the booking details.
4. In the Spot section, click on Select from spot group.
5. Select your Daytime Media Viewer spot. This opens the HTML Wizard.
6. In the HTML Wizard, configure the spot further if needed.
7. Once you’ve finished, click Save and Close to close the HTML Wizard.
8. To save the booking item, click Save.

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