Checklist: SSP preparation

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Use the following checklist to prepare for setting up SSP.

General information and requirements

  • You’ve clarified the objective of the SSP connection (e.g., increase reach, monetize remaining spaces).

  • You’ve identified specific requirements (e.g., reporting, tracking, data protection).

  • You’ve identified target regions or restrictions.

  • You’ve examined alternatives (e.g., DOOH booking function in the IXM Platform).

  • You’ve identified suitable SSPs (e.g., Framen, VIOOH, SSP1).

  • You’ve checked which SSPs or standards (e.g., VAST) are currently supported and suitable.

  • You’re aware that the contract with the SSP provider must be concluded by the customer.

Considerations for IXM configuration

  • Is the IXM Platform already in use?

    • If no, a basic setup of the IXM Platform is required.

  • You’ve specified an existing or new spot group for SSP assignment.

  • You’ve determined a playlist to be populated programmatically.

  • You know which category should be used for SSP assignment.

  • You’ve documented all IDs relevant for technical configuration.

Optional inventory synchronization

  • You’ve clarified whether player or location inventory must be synchronized:

    • If yes:

      • You’ve clarified the synchronization method (SSP retrieves / provisioned by Grassfish).

      • You’ve clarified the format or interface.

    • If no:

      • You’ve clarified that the customer manages inventory manually via SSP.

Technical information from the SSP provider

  • The SSP endpoint is available (e.g., VAST URL, API endpoint).

  • You’ve clarified authentication (token, API key, basic auth, etc.).

  • You’ve checked other technical parameters (if relevant):

    • LiveTag URLs are available.

    • Custom header is defined.

    • SspType is identified (e.g., Framen, VIOOH).

    • You have access to technical documentation/specifications.