The SSP concept is common in the online world and an important part of the digital out of home (DOOH) world.
Grassfish provides a solution for playing both DOOH and SSP content.
What is SSP?
Simply put, a supply-side platform (SSP) is a programmatic advertisement platform that allows you to play spots.
Usually, SSPs work with demand-side platforms (DSPs) to distribute advertisement spots to advertisement spaces.
DOOH and SSP module
Grassfish’s DOOH and SSP module provides a controlled and transparent interface to programmatic advertisement platforms, allowing the network owner to define rules and control media playback.