---
title: "Set up the SSP provider"
slug: "set-up-the-ssp-provider-1"
updated: 2026-08-17T12:58:43Z
published: 2026-08-19T08:32:00Z
canonical: "docs.grassfish.com/set-up-the-ssp-provider-1"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.grassfish.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up SSP as an admin

> [!NOTE]
> ⚙️ For DOOH administrators

Our supply-side platform (SSP) module supports programmatic advertisement platforms which allows you to play spots provided by a third party.

To use content from an SSP, you must set up a connection to the SSP provider and create a playlist, spot group, and category for the SSP content that the system downloads from the SSP.

### Prerequisites

Ensure that you meet the following prerequisites before setting up the SSP provider:

- You know the SSP provider URL and type.
- You've created a designated user for SSP in IXM One with sufficient user rights.
- You've created a spot group to which the system can assign SSP spots after downloading them from the SSP.
- You’ve created a playlist for SSP spots.
- You've created a category for SSP assignment.

## Set up the SSP provider

To do so, perform the following steps:

1. In IXM One, go to **Administration > SSP**.
2. To set up a new SSP provider, click **New**.
3. In the **Create new SSP provider** window, enter the following general data:

| **Provider name** | Enter a name for the SSP provider. |
| --- | --- |
| **State** | Select one of the following states: - **Active** - **Deactivated** |
| **SSP user** | Select a user from the dropdown menu. The SSP user must have permissions for the SSP playlist, spot group, and category. |
| **Playlist** | Select a playlist for SSP spots. |
| **Spot group** | Select a spot group for SSP spots. |
| **Category** | Select a category for SSP spots. |
4. Switch to the **SSP Information** tab.
5. Enter the following data:

| **Type** | Select the SSP type from the dropdown menu. |
| --- | --- |
| **SSP URL** | Enter the URL of your SSP provider. |
| **SSP live tag URL** | Optionally, specify the URL template of the SSP provider to allow passing live tag data. For example, if you’ve set the live tags **ac1:1** and **a0:5** on the player and want to send them to the SSP provider, you can use the following URL: - `https://prod.ssp1.eu/ssp1/?key=c762&seg=ac1%3A1%3Ba0%3A5&playerid=123` - `https://prod.ssp1.eu/ssp1/` is the URL of the SSP provider. - **key**: identifies the customer at the SSP server. - **seg**: stores the live tag data. - **playerid**: specifies the player’s Box-ID. |
| **Live tag separator** | Specify a separator for concatenated live tags values. By default, its a semicolon (**;**). |
| **Media separator** | Optionally, specify a media value separator. For example, use a semicolon (**;**). |
6. Click **Save** to save your SSP provider.

Live tags help filter spots based on data from (local) web services. For example, to adapt the content displayed in a store to the current weather.

Every player has a unique Box-ID that identifies it, for example, during the initialization. You can check the Box-ID when you access the player in IXM.